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Recommendations in the age of social networking

January 15, 202010:30 - 11:00State of AI and ML - January 2020


Magdalini Eirinaki

Magdalini Eirinaki

Professor, San Jose State University
  • January 15, 2020
  • 10:30am - 11:00am


TSocial recommendations have been a very intriguing domain for researchers in the past decade. The main premise is that the social network of a user can be leveraged to enhance the rating-based recommendation process. This has been achieved in various ways, and under different assumptions about the network characteristics, structure, and availability of other information (such as trust, content, etc.) In this presentation I will talk about our work on social recommender systems, where we create neighborhoods of influence leveraging only the social graph structure. These are in turn introduced in the recommendation process both as a pre-processing step and as a social regularization factor of the matrix factorization algorithm. This work has been published in the proceedings of IEEE Big Data 2019 and the WebConf (WWW) 2020.