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Customer Segmentation: profiling, sizing and segmenting your customer using AI & ML

October 13, 20219:30 - 10:00AI Retail - AI Expo 2021

Moderator

Tom Peroulas

Tom Peroulas

Board Member, Sarcoma Foundation of America
  • October 13, 2021
  • 9:30 AM - 10:00 AM

Speaker

Melissa Bersheid

Melissa Bersheid

Director, CRM Technology and Operations at Ulta Beauty, Ulta Beauty
Jessica Martha

Jessica Martha

Manager, Customer Analytics, Ulta Beauty

Abstract

Using AI & ML to understanding your customer – including motivations, product preferences and channel preferences to empower go-to-market activities.